15sec_16AW_TW_1920x1080_cutdown_v02
15_BasketHeartDenimARCADE_v08_FINAL_PRORESHQ
In an effort to raise awareness of the situation of children in South Sudan, UNICEF embarked on an unusual kind of campaign. We sent an actor, a film crew and two South Sudanese youth to a major video game convention in Washington, D.C., and we were given a keynote address slot to pitch an exciting new video game to an audience of gaming enthusiasts.
